LONDON, United Kingdom — Europe’s largest yoga company Hotpod Yoga is expanding its footprint yet again with the launch of its first Irish location.
Hotpod Yoga Dublin, set to open at the end of September, will increase the brand’s portfolio to 33 studios, 30 of which fall under its franchise model. The remaining three studios, all located in London, are owned and operated directly by Co-Founders Nick Higgins and Max Henderson.
“We’re really excited to launch our first pod in Ireland – which will be our 7th country – and to be adding Dublin to our growing list of Hotpod locations,” explained Henderson.
“With full-to-the-brim classes across the UK and worldwide, we know the people of Dublin are going to love it. It’s a buzzing city with loads going on and having lived and studied there for 4 years, it’s a place that’s close to my heart, so I can’t wait to return.”
Seeking to encourage customers to embrace a style of ‘yoga designed for real life’, with Hotpod Yoga Higgins and Henderson have created a model that is refreshingly accessible and effective. Customers are encouraged to adopt a yoga practice centred around combating the pitfalls of everyday life; to stretch out the office hunch, release the cyclist’s hamstring, revive the partied-out festival-goer and realign the childbearing arm.
Bringing the benefits of yoga to a wider audience has been integral to the company’s commercial success, and is something Hotpod Yoga Dublin Founder Julie Burke was attracted to, having previously been a customer of the brand herself.
“I remember going to my first yoga class and feeling so intimidated. My friend dragged me along and I was both nervous and extremely sceptical,” explained Burke.
“I struggled with finding a studio where I felt part of the ‘gang’ until I came across Hotpod Yoga. The Hotpod experience is truly unique – from the moment the teacher greeted me it was totally different to anything I had experienced before. It was a very welcoming and inclusive environment, I had fun in the class but still worked hard and left feeling I had a whole-body recharge and a total de-clutter of my mind,” she added.
Having then trained to become one of the brand’s teachers in London, Burke set herself a goal to take Hotpod Yoga back to her hometown of Dublin. Supported by Hotpod Yoga’s infrastructure, she now has the tools needed to support her vision.
With permanent Hotpod homes currently found throughout the UK, South Africa, the Netherlands, Germany, Portugal and Romania, Hotpod Yoga has plans to continue to expand its international empire. Most recently its portable pods have made an appearance on the Austrian Ski Slopes and at Wilderness Music Festival.