How London’s Balance Festival Can Help Boost Your Wellness Brand


LONDON, United Kingdom —  Balance Festival, a brand new event launching in London this May is set to redefine how health and wellness brands connect with consumers in the capital.

Founded by Allegra Events, the team behind the London Coffee Festival, the three-day event will create a platform for wellness businesses to showcase ‘best-in-class’ practices and products, thus bridging the gap between brands and consumers and boosting industry growth.

“In order for the industry to develop, it is essential that companies proactively communicate with and educate their market base,” explains Allegra Events Director, Ludovic Rossignol-Isanovic.

The festival will open on 12th May at The Old Truman Brewery, with an industry day dedicated to connecting 200 exhibitors with up to 4,000 top buyers and decision makers. This will be followed by two consumer-focused days, allowing exhibitors to engage with up to 12,000 attendees. “The goal here is to help each one of our exhibitors expand their category,” Rossignol-Isanovic said.

Also on the bill, a unique Health + Wellness Summit is expected to deliver cutting-edge insight into the future of health and wellness. Those in attendance will be given the chance to meet and discuss industry insights with a panel of experts including Founder of Welltodo, Lauren Armes, who will also be on hand to showcase the brand’s careers platform — Welltodo Careers.

Welltodo will also be hosting an in-show Careers Clinic — a hub for wellness brands to find talented, ambitious and passionate employees to drive their business forward — to showcase how its careers platform can help brands to attract and secure candidates who understand and embody their purpose and mission.

In addition, the industry day will explore new headlines from Allegra Strategies’ Project Vivre, a ground-breaking report accessing the key issues and opportunities within the UK health and wellness market.

Focusing on food and nutrition, active lifestyle and personal wellness across a variety of sub-sectors, new findings will provide business managers, brand owners and investors with detailed analysis and accurate forecasts for one of the fastest growing and most dynamic sectors in modern society.

In 2017, Allegra argues that wellness is continuing to drive, shape and transform modern human existence, with new innovations and developments within technology and society playing a paramount role in consumer psychology. With Balance Festival, Allegra Strategies hopes to provide brands, retailers, manufacturers and investors with the tools needed to influence future trends and advances in order to help them harness their full growth and profit potential.


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