Industry Event: Meet the Founders of MOMA, Frame and VINAYA


Welltodo Founder Series featuring influential wellness entrepreneurs


London’s only monthly event series for wellness brands, entrepreneurs, industry influencers and investors.

So you’re serious about building an influential and profitable business in the wellness sector?

“Wellness is the number one trend in the world today,” says Deepak Chopra. In fact, the wellness industry is now estimated to be worth $3.4 trillion globally. It has never been a better time to be a wellness entrepreneur, in a fast-growing industry that is now ripe for investment.

In March, we’re inviting you to join in the conversation with our curated panel of wellness entrepreneurs, who’ll share industry insights, strategies to launch and grow your brand, and advice from challenges they’ve faced along the way. This event is designed to help you take your business to the next level.

Hosted by industry expert and founder of Welltodo, Lauren Armes, you’re in for a taste of what success in the wellness industry looks and feels like. The panel will discuss forming unique marketing strategies, funding initiatives, finding a mentor, overcoming the fear, the art of hiring, and how they see the industry changing and evolving. Afterward, you’ll have a chance to mingle with other forward-thinking movers and shakers.

With a history of selling out, don’t waste time registering for this event – grab your ticket now and join the ride.



Wednesday 30th March, 2016.
7:00pm arrival. 7:30pm (sharp) start.


Welltodo HQ (The Collective), 14 Bedford Square, London WC1B 3JA.


– A 1.5 hr Q&A with successful entrepreneurs sharing their own experiences and business advice – including a chance to ask your own questions.

– The opportunity to meet and connect with forward-thinking individuals representing businesses within the fitness, food and drink, beauty, consumer technology, athleisure, social enterprise, media and investment sectors.

– An inspiring and educational evening designed to kickstart your business.

– Networking over drinks and canapés, provided by up-and-coming wellness brands.

– A Planet Organic goodie bag to take away.


Welltodo Founder Series


Pip Black FramePip Black is the Co-Founder of Frame, a London-based fitness brand which pioneered the boutique pay-as-you-go studio movement in 2009. The brand has expanded and now includes 4 locations across the city. Pip, together with her business partner Joan Murphy, set out to build a brand which would encourage fit, healthy living through high energy and fun-filled classes. The entrepreneurial duo have also proven that launching and growing a startup can be successfully balanced with motherhood.

Frame has become synonymous with feel-good fitness, and now also includes an e-commerce platform, multiple cafe locations and an activewear collaboration with Whistles. It has been featured in Men’s Health, Evening Standard, BBC, The Guardian, Red Magazine and Vogue.


Tom MercerTom Mercer escaped the city, where he worked as a management consultant, to solve a problem he’d experienced as a commuter. Tom launched MOMA in 2005, starting out with a pop-up serving breakfast inside Waterloo Station, expanding rapidly to two other major stations. During the recession, MOMA transitioned away from selling direct and instead adopted a retail model, winning listings with Waitrose, Ocado, Virgin Atlantic and more.

Tom has led the business through two redesigns, three city-wide marketing campaigns and has successfully grown MOMA into the number 1 bircher muesli brand in the UK and a leader in healthy breakfast products.


Kate Unsworth27-year-old Kate Unsworth is the Founder and CEO of the London-based company Vinaya, a research and design house aiming to explore the relationship between humans and technology. Kate is using her consultancy background at Accenture and previous experience founding startups, to pioneer a new movement in technology. Vinaya is a about creating beautiful and innovative new wearable devices that empower people to reset their life balance, and give them the confidence to remain subtly connected.

Kate’s mission is continually re-assess the role technology plays in our lives, by creating products which enable people to take a step away from their smartphones and live more in the moment. She has been featured in Forbes, The New York Times, Tech Crunch, Fortune, CNN and more.


Important Note: Tickets are non-refundable and non-transferrable, so please check your diary carefully before booking. By purchasing this ticket you are also opting to receive email updates from Welltodo which you can opt out of at any time.



Founder Series March Sponsors


Comments are closed.