LOS ANGELES, United States — Gwyneth Paltrow’s lifestyle brand Goop is said to be headed to Netflix for a series based on its controversial approach to wellness.
According to WWD, sources have revealed that Goop is in talks with the popular streaming service, however, a Netflix spokeswoman declined to comment on the supposed deal.
Paltrow, who just last year, told The Hollywood Reporter that she was working with a production company to create a sales pitch for a potential TV series, is rumoured to star in the show, which will reportedly focus on wellness and homoeopathic traditions across different cultures.
2018 has been a busy year for Paltrow and Goop. Having started off with an injection of $50 million in Series C funding from NEA, Lightspeed Venture Partners and Felix Capital, the entrepreneur quickly found herself in hot water following an in-depth New York Times profile. In a shock admission, the actress revealed how legitimacy, accuracy and scientifically-proven health claims hold no stock in her business, sparking a fierce backlash from the media, and an eventual lawsuit.
Despite the vitriol, Goop doesn’t seem to have suffered, with the company now valued at $250 million, selling out its first summit in Canada, in just three days. In fact, revenue has tripled for the brand year-on-year for the past two years.
In another milestone for the company, this September saw the arrival of its first UK popup in Notting Hill.
Comprising of carefully curated products, including Goop’s own-brand luxury product collections in skincare, fragrance, vitamins and apparel, the launch coincided with its expansion into the European e-commerce market.
“This September is a watershed moment for Goop. It’s our 10-year anniversary and our London homecoming; the latter sets the stage for the next phase of the business as we expand into international markets. It’s both humbling and long overdue to open a store back in London where Goop was born,” said Paltrow of the move.
With three additional popup shops in San Francisco, Dallas and New York, and a partnership with Google, in which a curation of Google products such as Google Home are currently being sold via Goop, it doesn’t seem like Paltrow has any plans to slow down — or take the criticisms to heart.
‘I don’t like to read about myself — it’s none of my business what people think of me,” Paltrow told Marie Claire earlier this year.
“You can love it or hate it, but we’re building something that’s changing the world, and it’s irrefutable that the world is coming along with us.”