At last count of the UK’s emerging brands, cold-pressed juice was more than just a fad. You only have to glance at welltodo London’s new juice bar map, and see the number of players, to know that cold-pressed juice is now as mainstream here as it is for our US counterparts.
There are now at least 25 dedicated cold-pressed juice bars across London, which doesn’t include boutique stockists and the retail giants like Waitrose and Itsu who stock Plenish and Purify respectively.
It also doesn’t include the 30 or more brands that rely on online ordering and delivery. These include companies like B-Fresh and The Juice Smith which are popping up every week, and in new areas of London where Oli Bridge, Founder of Urban Pressery says there’s a whole new audience of cold-pressed juice lovers!
So, with such rapid development on the supplier side and a very short product shelf life, there’s a question to be begged: are there enough cold-pressed enthusiasts to consume all this juice?
“Yes, I definitely think so,” says Oli, who is particularly targeting North Londoners with the new Urban Pressery range which includes both juice and nut mylks. “We’ve been really well received at the Alexandra Palace Farmers Market by a very different crowd of people to that which might frequent a Soho juice bar.”
“Every week I get new customers who didn’t know about cold-pressed juice before. There is an emerging scepticism about many modern food companies and processed foods generally,” which is why Oli sees more and more people seeking new and more natural ways to take care of their health.
“People are struggling to understand why they’re not feeling well and are looking for new ways to ensure that they’re giving their bodies the best chance. They are searching for answers and as part of that finding cold-pressed juice.” Oli is passionate about growing juice subscribers so that juicing becomes part of the daily routine and is convenient for busy professionals or stay at home mums who don’t have time to do it themselves.
This month, Roots & Bulbs opened its second juice bar in South Kensington and have partnered with disruptive boutique fitness studio 1Rebel (opening on St Mary Axe in January). We’ve confirmed that expansion plans are on the horizon for both LabOrganic and The Juice Well too.
There are also now whispers that some of the major US players like Juice Press, who have more than 21 stores across New York, may be planning to launch in London.
In our humble and juice-obsessed opinion, the British audience will catch up very quickly – and we’ll be keeping you up to speed with those developments.
Check out the London Juice Bar Map for finding cold-pressed juice on the go.