What the quark? A yoghurt with a nutritional profile that beats almost everything else on the beautifully-lined shelves of Whole Foods. According to British-startup Nutrii, it’s time for Brits to restock refrigerators with a Scandinavian inspired source of protein. Sascha O’Sullivan reports.
So really, what is quark? And what is it doing for the gut?
Quark is one of those quirky (quarky?) kind of foods frequently found in pantries of Northern Europeans –the Scandis, Nordics, and Germans. But it seems Brits have only recently discovered the trend. It is a protein-rich dairy product made from milk.
Nutrii’s Founders, Juhani and Akvile – both from Nordic and quark-loving countries – established the brand out of a loving nostalgia for the stuff. Luckily for them, demand is rising for protein-rich snacks.
The demand for protein based snacks has been increasing steadily with reports of the rise in the UK being widely publicised over the last 12 months (and demographics also widening). Nutrii is making waves in this sense; their basic goal is to cut the crap and get rid of all the nasties some other ‘high-protein’ yogurts have.
‘We wanted the [yogurts]to be for the health-conscious person looking for protein alternatives, or simply trying to replace yogurts that contain high sugar levels,’ says Akvile. ‘Nutrii was simply born out of a love of sports and inspired by a Nordic heritage,’ she adds.
The British company, which proudly used British milk, is scaling rapidly to respond to consumer demand, in the midst of expanding in to new flavours and new distribution channels.
Yet another step forward for the healthy snack industry offering sugar-free alternatives.
Discover more about Nutrii and quark here: www.eatnutrii.co.uk