More than a year on, the dynamic duo behind The (infamous) Good Life Eatery, have plans to expand, with a second London location.
The opening of The Good Life Eatery on Chelsea’s Sloane Ave in the summer of 2013, caused a stir in London’s health and wellness scene. With a shared vision to bring healthier eating to South West London and a mouth watering menu to match, young entrepreneurial Founders Yasmine Larizadeh and Shirin Kouros, quickly established a devoted following.
welltodo London’s Editor, Lauren Armes, caught up with Shirin, one half of The Good Life Eatery, to chat about London’s blossoming wellness culture, menu creation, and… to confirms plans for TGLE take two!
What inspired you to open The Good Life Eatery in 2013?
I am American and Yas spends a lot of time in the US, and we both saw a huge gap in the market for a good big healthy salad. Salads and cold-pressed juice was our main focus when we started developing the menu, then came all the other bits of deliciousness.
It’s been more than a year since you opened. As the first free-standing, cold-pressed juice bar in London, how did you know it would work?
We didn’t. Never know until you try! We were in the shop every single day, 7-days a week, 12 hours a day for the first 6 months talking to every customer about our juices and why they were different. It wasn’t easy!
How do you think the health and wellness culture has changed in London since?
It has changed dramatically since we came into the market in August 2013. There was nothing else really and now even the local caff around the corner is selling cold-pressed juices. People are much more aware of what they consume.
The Good Life Eatery has just launched a new menu. Can you tell us a little more about it and how it was crafted?
We change our menu every 4 months to keep things fresh. Yas and I exchange ideas and then I go into the kitchen and create it and we do tastings. This menu we tried to bring in some Mexican flavours like our Huevos Rancheros and Pico Monterrey Salad. Next menu will definitely have something Korean going on!
What is it that keeps people coming back to The Good Life Eatery?
I think it’s the positive energy and the fact that we don’t preach! People feel comfortable and know they are going to have a clean healthy meal without counting calories. Most of our customers are repeat customers – they come every day or sometimes twice a day!
Living in a busy city like London and running a thriving business, what are the essential aspects of maintaining your own wellbeing?
For me, its exercise and cooking. I do Pilates every morning at 7:00am, Yas thinks I’m nuts! Yas and I started doing yoga in the evenings once or twice a week as well, she secretly loves it even though she won’t admit it! I also love to cook at home when I have time, it makes me really happy to feed people at my house and make them smile.
There is exciting talk of a second Good Life Eatery… when and where?
Sooon!!!! Wait and see! *smiles*
The Good Life Eatery, 59 Sloane Avenue, London SW3 3DH