Is This The Next Step Towards AI Infiltrating The Fitness Industry?


LONDON, United Kingdom — The world’s first AI-powered motion tracking fitness app has launched, as startups race to create groundbreaking technology with the potential to transform the world of fitness and physiotherapy.

Developed by digital therapy company Kaia Health, in conjunction with physiotherapists and sport scientists, the app, which turns the user’s iPhone into a personal trainer, helps people achieve the perfect squat by offering real-time feedback.

Once the Perfect Squat Challenge app has been opened, users are greeted by Kaia, a virtual personal trainer, who guides them through the exercises. Users place their iPhone upright on a table or against a wall then step back approximately 7 feet until their body becomes visible on the phone’s screen. The app then tracks 16 key points on the body using the phone’s camera stream. This contrasts the user’s observed pose with the ‘ideal’ predefined pose and compares metrics including the relative positions of limbs and joints, and the angles between them.

During the exercise Kaia offers actionable, real-time audio feedback and video instructions which encourage users to achieve as many correct squats as possible, mimicking the role of a personal trainer.

Currently, the app focuses purely on perfecting squats, however, according to Kaia, the patent-pending technology that underpins it is set to transform the world of fitness and physiotherapy by allowing personal trainers, sports scientists and physiotherapists to define an infinite number of correct exercises.

Later this year, the digital therapy company says it will integrate this technology into its various medical device apps including its ‘Kaia Back Pain Relief at Home’ app, a clinically-proven therapy app for nonspecific back pain, and its ‘Kaia COPD Therapy’ app which helps to relieve the symptoms of Chronic Obstructive Pulmonary Disease.

The hope is that the technology will help to treat patients, monitor trends in the progression of a disease or condition, and personalise therapy – creating best-in-class digital multimodal therapy for patients.

“In the future, this technology will integrate within our medical device apps for diseases and conditions such as back pain, creating a scalable, cost-effective therapeutic tool,” confirmed Maximilian Strobel, Head of Kaia Health’s AI Lab.

This he argues will help to “democratise access to high-quality, bespoke fitness, rehabilitation and physiotherapy – and could reduce the burden on health services.”

For more insights into the future impact of technology on the global wellness industry, download a copy of our 2018 Global Wellness Industry Trend Report, below.


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