Website & Analytics Manager

0
  • Full Time
  • London

Website SoHeartcore Heartcore

A leading group of boutique studios offering Dynamic Pilates, Yoga, Barre, S+C (TRX) and Ride

POSITION: Website & Analytics Manager

JOB FUNCTION: Marketing

REPORTING TO: Head of Digital

SALARY: £35K – £40K DOE

ABOUT THE BUSINESS

Pioneering the boutique fitness scene since 2007, Heartcore thrives today with nine iconic London studios, a strong, inspirational and powerful ‘glocal’ community, and an amazing team of skilled, compassionate and magical people. Founded on a spirit of passion and care, Heartcore prides itself in creating exceptional experiences on every level with a powerful soul-to-soul culture and a strong focus on alignment, both physically and emotionally. Redefining mind + body movement through our award-winning Dynamic Pilates method, our approach to fitness is accessible, effective, smart, welcoming, and inclusive… putting the Heart into the Core!

JOB DESCRIPTION

Heartcore is seeking an experienced Website and Analytics Manager. In this exciting role, you will be responsible for analysing our web performance and PPC strategy, along with managing and updating our site. The successful candidate will have a strong analytical background within a similar role. Heartcore is a growing business, driven by a passionate team with an agency vibe.

Aim of Role;

  • To ensure the website and third-party platforms are cohesively maintained and updated with relevant and live content
  • To harness deep analytical insights through iterative analysis that drives business improvements
  • To ensure digital CTAs drive profitable sales growth at all times
  • To manage and execute all web, SEO, SEM and CRM tactics
  • Identify new and innovative technologies and platforms

 

RESPONSIBILITIES

  • Website and third-party (including App) platform management, project management, analysis, insight, and stakeholder management
  • Conduct detailed analysis on website performance, UX, customer journeys, sources, signups, transactions and digital marketing campaigns
  • Website CMS management delivering UX, SEM and SEO improvements
  • Manage and lead web analytics using Google Tag Manager to provide custom tracking solutions
  • AdWords campaign management and analysis. Providing detailed keyword analysis and refining campaigns to deliver quality score improvements and drive conversions
  • Develop online customer analysis. E.g. customer segmentation, retention and lifetime value analysis. Analyse and report upon behaviours to gain an in-depth understanding of our customer base, encouraging a customer-centric approach
  • Responsible for preparing regular competitor and market analysis
  • Implementing A/B testing methods to quantify all recommendations
  • CRM management
  • Weekly and monthly reporting providing key insights using Google Data Studio or similar
  • Creatively interrogate data to identify trends and patterns to help identify new opportunities
  • Support idea generation of future digital activities
  • Collaboratively working with Digital Marketing team and key stakeholders

 

General Responsibilities

  • Respond efficiently to sudden priority changes and studio business priorities
  • Ensure accuracy of data and insights and to be responsible for formal online sign off process where required
  • To undertake other duties and projects as may be reasonably expected utilising skills, knowledge and qualifications
  • Responsible for personal development and current training opportunities

 

PREREQUISITES

  • Educated to degree level (preferably with a degree in marketing analytics, web analytics or similar)
  • Expertise in advanced web analytics with the ability to interpret data and extrapolate trends
  • Experience in digital marketing ROI techniques
  • Proven webmaster with knowledge of SEO, HTML, and WordPress
  • Working experience of Google Adwords and campaign management
  • Advanced Excel knowledge
  • Understanding of brand management
  • Experience of CRM systems desirable

 

Abilities

  • Motivated, collaborative individual who is upbeat and enthusiastic
  • Analytical with foresight and a high attention to detail
  • Ability to adapt to changing business priorities
  • Aware of digital consumer trends and lifestyle brand development
  • Self-reliant, good problem solver, results oriented
  • Able to make decisions in a changing environment and anticipate future needs

 

EXTRA DETAILS

Together with your CV, please provide brief answers to the following questions;

  • How would you describe your analytical skills?
  • How would you quantify ROI of a digital marketing campaign?
  • What do you feel is the most impressive feature in Google AdWords?

______________________________________________________________

To apply, please send your CV and cover letter, stating the company and job you are applying for, to [email protected]


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