Joe & The Juice To Expand Global Footprint Following Investment

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COPENHAGEN, Denmark — Private equity firm General Atlantic has made a strategic growth investment in fast-growing urban juice bar and coffee concept, Joe & the Juice.

Leveraging the favourable macro trends of an increasing customer need for convenience and healthy living, Joe & the Juice will continue to expand its global footprint into the US and UK markets, as well as other key geographic regions.

“I am grateful for the significant recognition that Joe & the Juice has received over the last few years from our customers, team members, and also potential investors,” said Kaspar Basse, Founder and CEO of Joe & the Juice.

“General Atlantic has a strong track record of supporting high-growth companies as they expand globally and we look forward to leveraging the firm’s expertise in the retail and restaurant sectors as we continue to build our brand globally.”

Launched in Copenhagen in 2002, Joe & the Juice has become a cultural hot-spot in northern Europe. Appealing to millennial customers looking for convenient and healthy solutions, the chain has a strong global presence with 160 stores worldwide – the majority of which are located in the Nordic region of Europe and across the UK.

With a growing presence in Australia and Asia, Joe & the Juice recently entered the US market. Already gaining a big following in New York, it is hoped the new investment will help to build on the brand’s current momentum.

Joining Joe & the Juice’s Board of Directors as part of the investment deal, Andrew Crawford, Managing Director and Global Head of the Retail & Consumer at General Atlantic explained:

“It is rare to come across a unique restaurant concept like Joe & the Juice that offers such a well-loved and high-quality product and that also travels so well across geographies. We are very excited about the company’s opportunity to expand its presence beyond Europe.”

Its first retail and consumer investment in EMEA, General Atlantic has a differentiated track record of partnering with leading global brands such as Airbnb, Tory Burch and Uber. Acting as a strategic resource for Joe & the Juice during its next phase of growth, the growth equity firm will join existing investor Valedo Partners as a minority shareholder.

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