Join The Pack: The SBC Experience Is Now Live Worldwide

You might’ve heard the screaming! That would be the modelling world, which is in a state of burpee-induced ecstasy this week after the official launch of Russell Bateman’s long awaited online fitness and lifestyle project: The SBC Experience.

In an exclusive Vogue interview with Calgary Avansino, Bateman describes the new venture as “the most forward-thinking and empowering regime out there for females right now,” and it’s now available globally through the digital platform.

For £90 (and that’s just an April special), you’ll get access to Season 1: including three months worth of professional training videos, weekly content and nutritional guidance and a rocking SBC playlist. It’s no pretty penny, but certainly stacks up against any high-end gym membership or even Class Pass.

If you’re already sold on Russ – an Annual Pass for £300 (again, a discounted intro offer) will cover you for the remaining seasons, yet to be filmed in Ibiza and LA, with the added bonus of exclusive class invites and your very own SBC members card. With your little black VIP card in hand, you’ll get discounts across some of London’s best healthy hangouts – including Raw Press.

Famous for incorporating primal movements (a euphamism for smacking bums and crawling across the floor), the circuit training phenomenon has radically changed the female fitness world – Bateman’s original intention. He describes the online experience as suitable for everyone, designed it with varying degrees of difficulty classed using catchy modelling terms like ‘casting’, ‘callback’ and ‘campaign’.

SBC is irrefutably one of the toughest workouts around, and from all reports, the SBC Experience doesn’t disappoint. Designed to diffuse the boredom factor around exercising, the visual aesthetic of the website alone is enough to get us drooling over the sign-up page.

“Only sign up for this experience if you really want to take it seriously,” Russell has told Vogue. Are you serious enough?

www.thesbcollective.com/experience/