Join The World’s Leading Yoga Brands At The Om Yoga Show

Now in its 11th year, the Om Yoga Show, taking place in London from 23rd-25th October offers a unique opportunity for brands engaging with the booming yoga sector, to reach a niche audience of consumers, build strategic partnerships and learn new skills alongside one another.

Attracting a footfall of around 27,000 visitors across three days, the event, which runs in unison with the Mind Body Soul Experience (covering complementary health, spiritual awareness and personal development) aims to bring together some of the most influential figures in the yoga industry as well as startups and budding instructors.

This year’s confirmed presenters include world-renowned yoga instructor and author, Tara Stiles, who will be on hand to teach classes as well as Founder of CAMYOGA, Louise Palmer-Masterton, who will demonstrate simple mindfulness techniques. Free classes, intensive workshops and a showcase of exhibitors ranging from Yoga United to Vita Coco will make up the rest of the show’s packed schedule.

Nini Mikolajski, Marketing Manager at UNOCO Drinks, explained to Welltodo that the show’s attendees are a key target market for the brand, making it a sensible decision to exhibit.

“We exhibit to raise our brand profile and connect with as many yogis, influencers, inspired brands and people as we can. This will be the third year we’ve done it and it is absolutely the best consumer show we do. We look forward to catching up with lots of people in the industry again, and are already looking at a busy schedule meeting other businesses, deepening existing and forging new business relationships, and supporting our yogi and health ambassadors with their projects,” Mikolajski said.

Evidence of the show’s success can be seen in the number of returning exhibitors like UNOCO and for first timers like Love Your Blender, it can really help to raise brand awareness. Ruth Gammon, co-founder told Welltodo: “We are really excited to have a stand at The OM Yoga Show. It’s a great opportunity to connect with consumers who share our mindset and brand values, such as ethical living, mindfulness of what we’re putting in our bodies, whole foods and plant-based eating.”

“The OM Yoga brand itself is so well-recognised and respected, our association via our presence on their website and at the show has great benefits for us; we’ve seen a good flow of web traffic to our site from theirs already. The only downside for us is we’ll be so busy on our stand all three days we won’t be able to attend any of the classes and workshops,” she added.

Keen to expand the event nationally, the organisers have also created two further OM Yoga Shows; the annual Manchester show which takes place in May, and a Glasgow show, which will launch in April of next year.