LONDON, United Kingdom — Lululemon’s Sweatlife festival will return to London this weekend. The extended 2018 lineup will move from a one-day event to a two-day festival featuring Welltodo, alongside some of the wellness world’s leading boutique operators and influencers.
Taking place on the 23rd – 24th of June at Tobacco Dock, London, the event will bring together the best of sweat, yoga and personal development in the UK. The largest lululemon community experience in Europe, it aims to connect guests with local and globally renowned studios and teachers, to build authentic relationships and boost lululemon’s growing community.
“Our goal is to provide tools and experiences that enable people to thrive – something we achieve not just through innovative product, but also by cultivating authentic connections within our communities,” explained Lindsay Claydon, Head of Brand and Community for Europe at lululemon.
“We have always been about building from the grassroots – each of our stores in Europe host complimentary in-store yoga, run clubs and sweat sessions. This is the same ethos, on a bigger scale.”
In line with that thinking, this year’s festival will celebrate the ever-evolving and expanding fitness landscape, providing yoga, boxing, pilates, spin, barre, bootcamp and dance from all corners of the UK. In addition to studio partners including Frame, Heartcore, Kobox, Psycle, UN1T, Xtend Barre and Third Space, who will all host fitness classes, marking the importance and increased demand for real conversation in and around wellness, lululemon will run a speaker-based series throughout the weekend.
On Sunday, Welltodo Founder and Business Coach Lauren Armes will host a special panel on what it takes to build a business in the fast-growing wellness industry, while high-profile global ambassadors including Gabby Bernstein, Baron Baptiste and Leo Cosendai will lead a range of energising talks and workshops designed to meet the increasing demand for mindful development.
“Sweatlife offers all of this – we see people leaving with friends for life at the end of it because there’s nothing quite like a sweaty HIIT or meaningful yoga session for driving connection.’
A key part of lululemon’s commitment to elevating the health and fitness of its global communities, Sweatlife provides the brand with a space to reach a much wider audience, it also has the power to keep the brand’s existing community engaged, while driving customer loyalty. Now, as the retailer focuses on growth in other European markets, to help build connections through leaders in the local community, this year the festival will launch overseas for the first time –– starting with Berlin in August and then Paris.
“As we grow our brand across continental Europe, Sweatlife is the perfect way to deepen connections within our communities; we’ll be partnering with studios, fitness leaders and yogis to showcase the best of the local wellness landscape – all while demonstrating the unique experience lululemon has to offer,” said Claydon.
To join Welltodo on stage at 11am on Sunday, at this year’s Sweatlife in London. Grab your tickets here: lululemon.co.uk/sweatlife