Just Launched: Welltodo’s 2022 Consumer Wellness Trends Report

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Welltodo’s 2022 Consumer Wellness Trends Report has launched — exploring the eight key consumer trends we predict will impact the trajectory of the wellness landscape and the world at large, over the coming years. And uncovering the foresight needed to spark innovation and cultivate growth.

Welltodo’s 2022 Consumer Wellness Trends Report (across 80+ pages) gives you:

  • Access to the 8 consumer trends that will shape your business strategy in 2022
  • The developments and drivers impacting the future of the global wellness industry
  • An understanding of how these trends impact your business now, and in the future
  • The foresight needed to unlock the opportunities that exist within this reimagined landscape

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Uncovering and interpreting insights ranging from how 18+ months of a pandemic has reinvented and reaffirmed our relationship with wellness to how expectations around purpose, inclusivity and ‘do-it-yourself’ healthcare are paving the way for radical innovation, this 80+ page report sheds light on how you can better leverage the new pockets of opportunity that exist to thrive in this new world.

In addition, this report will support you to establish the approaches needed to cater to new consumer needs and expectations and create even more meaningful and authentic relationships.

Within the report, you’ll discover more about the current impact and future of these trends:

FITUTAINMENT
As consumer demand for fitness as a form of entertainment rises, this is giving way to exciting cross-industry collaborations, a suite of innovative product features and new virtual worlds.

NEXT-GEN HEALTH TRACKING
Trackers and wearables are experiencing a resurgence as consumers turn to technology to guide and streamline every aspect of their wellbeing. From smart mattresses to pocket nutritionists, cutting edge devices are changing the way consumers live.

PERSONAL CARE BUT MAKE IT WELLNESS
Consumers’ insatiable appetite for everything wellness is inspiring brands to reinvent traditional personal care products through a wellness lens — from clean and efficacious ingredients to dissolvable packaging.

PRECISION NUTRITION
On the quest to improve their health and performance through personalised solutions, empowered consumers are turning to tailored nutrition recommendations to unlock better health outcomes.

DIVERSIFYING INCLUSIVITY
Having acquired a taste for wellness that’s rooted in realism and authentic emotional appeal, consumers are demanding brands celebrate and support inclusivity beyond mainstream identity markers and across every stage of the life cycle.

SERVICE-LED
As consumers continue to shift towards wellness services provided by experts/creators, this is helping to humanise our relationship with wellness and bring new voices into the fold.

HOSPITAL AT HOME
With our homes having transformed into our workplace, gym and spa it’s no surprise that, with the surge of at-home health and wellness services, they’re also pivoting to become our health care providers as well.

REDUCE, REGENERATE AND RESET
In an ongoing bid to reset and rewire the planet’s health, conscious consumers are aligning themselves with wellness brands that enable them to reduce their impact and rehabilitate and enhance the earth’s ecosystem through their everyday choices.

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Powered by our wealth of insights and intelligence, the Welltodo 2022 Consumer Wellness Trends Report uncovers and interprets insights into key consumer trends like the importance of delivering a more diverse, accessible and relatable approach to wellness, why every wellness business needs to think and act like an entertainer in order to remain relevant. And how consumer expectations around business as a force for good have shifted — and what that means for brands.

Despite health and wellness remaining at the forefront of our consciousness — and growing in relevance, it’s never been more important for brands to pay close attention to their customers.

Welltodo’s 2022 Consumer Wellness Trends Report has been specifically designed to help you unlock the enormous opportunities that exist within this new era and build the foundations for future success.

Purchase your copy of Welltodo’s 2022 Consumer Wellness Trends Report here.

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