Global fitness sensation Kayla Itsines has today announced the launch of a globally anticipated fitness app, Sweat With Kayla.
The news, kept tightly under wraps for some months, was welcomed by a global legion of fans on Instagram today, the same followers who have fueled the 24-year-old Australian’s success.
Speaking publicly about her latest venture; Kayla said: “I wanted to bring something new and fresh to the fitness industry. My ultimate goal was to make it as easy as possible for women to stick to their healthy lifestyle goals.”
Her successful 12 week Bikini Body Guides provides female users with access to an easy-to-follow exercise program which, until now, has only been available as an e-book.
“My Bikini Body Training Guide (BBG) and Healthy Eating & Lifestyle Plan (HELP) have been an amazing foundation for many women globally, but it was time for an update. I wanted more women to have more access and a better experience on their health and fitness journey.”
Boasting almost 4 million followers on Instagram, Itsines is reportedly worth over $1.5 million, and is the latest high-profile wellness figure to enter the fitness app market, which is predicted to worth more than $26 billion by 2017.
In response to consumer feedback, the new app will be offered on a subscription basis for less than US$5 per week, a much lower price-point than the original e-guides, which sell for $120.
Combining healthy recipes with Kayla’s world-renowned BBG programs, as well as featuring accountability and progress tracking features, the app will also include social media integration – a clever marketing strategy.
These functions will allow consumers to share the journey with friends and family and build upon the strong sense of community the Kayla Itsines brand is founded on (and which the Instagram star credits as the key to her success).
Sharing the news with her followers on Instagram, Itsines explained how the app will take the BBG brand mobile, allowing users to participate anywhere at anytime in order to suit the demands of their busy lifestyles – the same demands which continue to shape the evolution of the fitness industry.