Kayla Itsines’ Free London Bootcamp Sells Out In 39 Minutes!

On June 13th, Londoners will finally get to experience first hand the trainer that is Australia’s worst kept secret, if you managed to snag one of the highly sought after tickets that is.

With social media drastically changing the world of fitness; one woman stands at the head of it, dumbbell in hand: Kayla Itsines. She’s inspired women from every part of the globe and now, as part of her first world tour, #KaylasArmy will unite in the British capital. Though numbers have not yet been confirmed, Kayla has taken the West Hall at London Olympia for her debut event… suggesting ample space for ab crunching revellers.

Hailing from Adelaide in South Australia, Kayla’s fame was born out of a frustration with the traditional fitness industry. Her programs bid a hasty goodbye to the ‘exercise-is-an-unfortunate-necessity’ type of mindset that thrives on steady state cardio and calorie counting. #DeathByKayla is now taking over our newsfeeds.

After two training guides – the original Bikini Body Guide and BBG 2.0 – and a nutrition guide based on education rather than strict meals and enforcement, Kayla has launched her world tour, which will include the Netherlands, UK and USA. There were screams of delight (and disappointment) across Britain yesterday as tickets sold out in just 39 minutes. Many of her biggest fans received the memo long after the free bootcamp registration had expired.

Kayla’s premise for her workouts started with a love of basketball. The guides include 3 workouts per week in each 12-week program, and, funnily enough, include lots of jumping around, trading in the basketball for 5kg dumbbells. 5kg might not sound like a lot, your groceries probably weigh as much – but have you ever tried doing burpees with your groceries? The workouts are made for women, by a woman who understands the difficulty of trying to bridge the gap between the treadmill and the weights room and her determination to change the way women train, has certainly paid off.

#KaylasArmy (a hashtag coined by her own 2.5 million strong following) now has almost 500,000 posts attached to it – and that’s just on Instagram. The real key to Kayla’s success has been the accessibility of her workouts: 30 minute workouts 3 times a week, all downloadable to your phone, or any of your devices. There goes the “I don’t have time to go to the gym” excuse.

Even more impressive than Kayla’s programs, is the community she’s been able to build through social media – making transformation photography a standing right of passage. Kayla’s related hashtags have brought together women of all ages and all nationalities, united in their #bbgprogress. It’s not about being ‘bikini body ready,’ it’s about having the confidence to wear you what you want, at whatever fitness level you’re at, and supporting all the girls doing it with you.

So if you managed to grab a ticket to Kayla this June, get your water bottles and foam rollers ready. If you weren’t so lucky; check out her guides, embrace the beautiful Spring weather and hit the park!

P.S. Kayla clarified the question on everyone’s lips: it’s pronounced it-seen-ess.

www.kaylaitsines.com