Welltodo Today: Lululemon’s Shutting A Business, Peloton’s IPO Could Impact Digital Fitness, Sustainable Beauty

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Video games can’t replace the gym. But they can be a great complement to it.

Nintendo’s next exercise-oriented game is the upcoming Ring Fit Adventure on Nintendo Switch, which is arguably stranger than the simple Wii Sports and Wii Fit. But in that strangeness comes something unusual: an exercise game that is as much of a video game as it is a supplement for working out.

Lululemon is shutting down one of its businesses

The Vancouver, Canada-based athletic clothing retailer Lululemon has decided to close down Ivivva, its children’s brand. The company has, for the most part, kept that part of its business alive online, after getting rid of the vast majority of Ivivva’s brick-and-mortar stores back in 2017.

‘Sustainability is front and center’: What Sephora’s Accelerate program says about the future of beauty – Glossy

“We’ve seen [sustainability] emerge, that there is a broader commitment to sustainable practices,” said Corrie Conrad, Sephora’s vp of diversity and inclusion as well as Sephora Stands, the company’s social impact strategy division. “We are seeing that sustainability is front and center for a lot of brands’ DNA, through the transparency of ingredients and supply chain or responsible practices in packaging.”

More Signs The Athleisure Trend Isn’t Slowing Any Time Soon

The athleisure trend is getting even more mainstream, as “sport leisure” footwear is about to surpass dressier fashion shoes as the largest U.S. footwear category come next year. U.S. sales of sport leisure footwear, including athletic-inspired casual sneakers and skate shoes, rose 7% in the 12 months through August, according to a study by market research firm NPD Group, released Thursday.

Here’s What Peloton’s IPO Could Mean for the Digital Fitness Industry

With the arrival of Peloton’s initial public offering (IPO) today, the milestone is expected to change the way investors think about virtual exercise. The indoor cycling startup, which has a reported valuation of $8 billion, is being listed on the Nasdaq with the ticker PTON on Thursday morning.