LONDON, United Kingdom — Men’s sportswear and athleisure brand Castore has opened the doors to its first brick and mortar store as it launches a collaborative line with tennis champion Andy Murray.
The 1,200-square-foot London flagship, which is set across two floors, features the brand’s full range of gym, running, tennis, golf and technical lifestyle collections as well as showcasing a brand new ‘Andy Murray Castore’ co-branded tennis performance and lifestyle line.
The athlete, who is an investor in the business, will feature as an ongoing collaborator, giving his input into the functionality of the range which fuses traditional tennis aesthetics with performance innovation.
“I am delighted to see Castore open its first store in such an iconic location as the Kings Road,” commented Murray who also acts as the brand’s Board Advisor.
“Since I became involved in Castore, the team have been very focussed on finding the perfect store and we are very excited to have finally found it,” he added.
Founded in 2015 by brothers Tom and Phil Beahon, Castore aims to bring a new level of performance to sportswear. Its mission is to deliver the lightest, most durable, highest performing sportswear in the market and it has been working with some of the world’s leading partners to push the boundaries of sportswear innovation and performance enhancement.
Having grown to success since inception in Liverpool, where early sales derived from professional and semi-professional athletes, met during their own sporting careers, the brand can now be found in over 40 countries around the world. Its retail partners include Mr Porter, Harrods, Selfridges and Matches.
The launch of its first store is “a major milestone for Castore,” explained Phil Beahon, who revealed that its ethos is extremely minimalist, “designed to accentuate focus on the products themselves which are the heart of the Castore brand”.
The idea is to provide customers with a sports hub in which they can immerse themselves into the world of Castore. As well as being able to shop exclusive products, in the future customers will also have the opportunity to explore the brand’s forthcoming womenswear collection and experience a special lounge area complete with a golf simulator to test out Castore’s golf kit offering.
Its long-term partnership with Andy Murray, meanwhile, represents an exciting time for the British startup. By positioning Castore as a premium alternative on the global stage, it will help the brand get one step closer to achieving its goal of challenging the market and changing the future dynamic of international sportswear.