Morgans Hotel Group Pits Mind Over Body With New Wellness Programme

NEW YORK, United States — As an increasing number of established hotel chains get serious about wellness, Morgans Hotel Group is upping the ante with a series of mindful initiatives across all of its properties.

Taking the wellness trend to a new level, the global brand, with a portfolio that includes Hudsons in New York, the Mondrian in Los Angeles and the Sanderson in London, has curated partnerships with wellness leaders in its local markets (Miami, New York, Las Vegas, Los Angeles, San Francisco, London and Istanbul).

Introducing a mindful colouring book for adults covering each of its hotels’ iconic design elements, as well as announcing a partnership with Mindfulness Everywhere and their innovative buddhify app, featuring travel meditations created exclusively for Morgans’ guests, the well-reputed company hopes the new wellness programs will reduce guests’ daily stress levels through physical experiences and mindful exercises.

“Today’s travelers are looking beyond fitness to include all aspects of one’s well-being,” commented Morgans Hotel Group Chief Operating Officer Chadi Farhat. “Morgans’ new wellness programming gives us an opportunity to tell a new story and attract a new generation of guests,” he added.

Mindful colouring at Morgans Hotels
Image: Mindful colouring at Morgans Hotel Group

Staying on top of the trend, which has spawned a plethora of sound baths, pop-up meditation spaces and mindful apps, in addition to brand-wide initiatives, a series of property-specific mindful experiences are also being launched, in order to provide a local approach to consumer demands.

In New York, the Hudson, Morgans and Royalton hotels are partnering with wellness concierge group Namaste New York to deliver on-site customised services for guests, including massage therapy, yoga, and meditation sessions. While guests at the Mondrian in London will have the opportunity to take part in sunrise yoga sessions.

It’s not just Morgans Hotel Group taking a mindful approach to wellness. The trend, which has been gaining traction over the past 12 months, is being leveraged by a number of high-profile hotel brands including the Mandarin Oriental, which recently launched a yearly ‘Silent Night’ program where all of their spas, worldwide, will become completely silent for one night.

The initiative, as with those being implemented by Morgans Hotel Group addresses the growing desire for people to find time for stillness in an increasingly fast-moving world, however forecasting agency The Future Laboratory predicts that the mindfulness trend is already evolving.

Moving forward, as consumers seek more surprising, exciting and exhilarating experiences, brands are likely to respond by cultivating experiences that facilitate unexpected pleasure and allow consumers to slip into states of unfocused creativity.

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