New Health & Fitness Platform Converts Fitness Tracker Data Into Nutritional Supplements

0

SCOTTSDALE, United States  STYR Labs has launched the world’s first nutrition ecosystem, in a bid to leverage the data compiled by fitness trackers.

The health and fitness platform, compatible with both Fitbit and Jawbone, claims to provide users with personalised multivitamins and protein blends, which are sent directly to their homes.

Collating information from activity trackers, the platform works in conjunction with a wireless scale and a free app. Once an individual’s information is received, it is cross-referenced against a database of scientific studies in order to create solutions specific to their health and fitness goals.

“The health and fitness industry is exploding with innovative activity trackers and applications as consumers become more serious about improving their health, commented Paul Mackay, COO of STYR Labs.

“What consumers need most though is a way to optimize performance by converting fitness and nutritional data into actual health products that will impact their goals.”

Using cutting edge technology, the app, which collects a wide spectrum of data, looks at the user’s motion patterns, behavioral inputs, environmental data, location information and nutritional preferences in order to provide them with a set of meaningful and validated data that they can easily digest and interpret.

By sending the user a selection of supplement blends that are all natural, GMO, gluten, sugar and dairy-free, Mackay argues that the platform enables consumers to fuel a healthy lifestyle change or improve their athletic performance.

Priced at $68 for a multivitamin starter kit, which includes the activity tracker and 15 vitamin packets, or $78 for a protein starter kit, which includes the wireless scale and two protein packets, STYR Labs hopes to capitalise on the spending power of the ‘wearable generation’.

With over 20% of adults in the U.S alone currently using a wearable device, understanding that the average user doesn’t know what to do with all of their data is essential for businesses looking for new ways to monetize the market and ensure the longevity of their products.

For STYR Labs, closing the loop on all the data consumers have been collecting, will allow them to tap into, and change, today’s expansive health and fitness market.

Share.

Comments are closed.

PURCHASE OUR 2021 CONSUMER WELLNESS TRENDS REPORT AT THE SPECIAL PRICE OF £99+VAT WITHIN THE NEXT 72 HOURS (USE CODE 'GIVEAWAY'), AND BE IN WITH A CHANCE OF WINNING AN EXCLUSIVE CONSULTING SESSION WITH WELLTODO
CLICK HERE AND USE CODE 'GIVEAWAY'
THE WELLTODO 2022 CONSUMER WELLNESS TRENDS REPORT IS OUT NOW! 
FIND OUT MORE & PURCHASE REPORT