CALIFORNIA, United States — Xponential Fitness; a curator and support system for boutique fitness franchises in the US, has unveiled plans to expand the presence of its brands internationally, starting off with CycleBar in the UK.
Through a master franchise agreement with entrepreneur Oliver Chipp, the company expects to open at least 30 CycleBar studios in the country over the next five years. The first of the premium indoor cycling studios is set to debut in London by June 2018.
“What we’re creating at Xponential Fitness hasn’t been done before and there’s enormous consumer interest in boutique fitness across the globe that we intend to capitalize on,” commented Chief International Development Officer, John Kersh.
“We couldn’t be more excited to have Oliver launch our international expansion by bringing the CycleBar brand to the United Kingdom through a master franchise agreement. We expect the UK to be the first of many successful international markets for Xponential Fitness.”
Founded in 2017, Xponential Fitness is led by a veteran team with proven experience expanding US-based fitness brands internationally. Each brand under the company’s umbrella has its own team, including a president, a CMO, a real estate director and a construction project manager.
In addition to Kersh, who was instrumental in growing Anytime Fitness into the largest fitness franchise in the world, Anthony Geisler who helped to build LA Boxing into one of the largest boxing, kickboxing and mixed martial arts fitness concepts in the US, has joined the company as CEO.
With a current portfolio including fast-growing Pilates franchise Club Pilates, CycleBar, the first and only premier indoor cycling franchise, L.A.-based StretchLab, and most recently, Row House, a low-impact cardio rowing concept, the company has its hands full. However, the team hopes to build on its successful franchises by enlisting entrepreneurs from across the globe to grow them internationally.
According to Forbes, in 2017 Xponential Fitness reached $148 million in revenue across all of its brands. “Over the next few months, Xponential Fitness’ goals are to finish up our acquisition process and continue to build high-level teams to support each brand,” Geisler told the publication.
“We will continue to grow each brand by recruiting passionate franchise partners and offer the same level of support that we’ve been known to provide through the mass development of Club Pilates, to ensure a steady climb in average unit volume across all Xponential Fitness brands,” he added.
Backed by growth equity platform TPG Growth, which already owns a stake in gym operator Life Time Fitness and Club Pilates, Xponential Fitness is confident it possesses not only the leadership team but also the financial capabilities to assist international master franchisees in their quest to develop Xponential Fitness brands overseas.
“With our experienced corporate team helping master franchisees replicate our proven US systems abroad, we offer international entrepreneurs the chance to successfully develop some of America’s hottest boutique fitness concepts all over the globe,” explained Geisler.
According to the CEO, Xponential Fitness is the first step in his long-term plan to house the best brands in every vertical of the boutique fitness industry and cement continued growth both domestically and internationally for each concept.
“There hasn’t been a lot of franchising so far in this industry, but we’ve been able to prove there’s real durability to the category,” Grabowski told Bloomberg. “The franchisees see not just an ability to pursue a passion, but to make real money, as well.”