PureGym Stats Reveal Motivations of UK Exercisers

There’s a serious disconnect between healthy intentions and healthy actions in the UK.

What’s happening: A PureGym report found 79% of UK respondents believe their health has become more important since the pandemic began, but when it comes to doing the work, a significant majority are falling short.

  • 58% exercise at least once in a week, but 34% of the population doesn’t exercise at all.
  • 64% of people in the UK feel they don’t look after their health as much as they should.
  • 23% feel they aren’t healthy from any point of view (physically, mentally, emotionally, or socially).
  • 14% of people in the UK are currently a member of a gym.

Between the lines: As to the why, two major themes stood out. 65% reported being too worn out or tired to maintain their health, while 36% believe they don’t have enough time to stay active. Even among gym-goers, a quarter of respondents work out for less than 29 minutes before leaving.

Time for change. Physical inactivity costs the UK healthcare system £3.5B annually. While recreation and public leisure centres have a major part to play in getting people moving, time-efficient fitness concepts are also turning up, offering a quick sweat for a busy schedule.

  • HIIT brand Fiit partnered with Samsung TV on a free four-month digital subscription; it also re-upped with The Gym Group on both digital content and club-in-club classes.
  • Last October, Gareth Bale’s ROWBOTS, offering a 50-minute rowing workout for mental and physical conditioning, merged with immersive rowing studio Rowcave.
  • Bodystreet, known for 20-minute full-body EMS workouts, is aggressively adding to its 10 franchise locations across the UK.

Looking ahead: Small doses of exercise might be an effective route for those feeling too tired or too time-pressed. But helping them form healthier habits will require nationwide education and incentives for behavioural change.

Breaking down the business of fitness and wellness

Fitness and wellness news around the world, delivered for free.

    No thanks.