Pure Barre Announces US Expansion


CALIFORNIA, United States — US fitness chain Pure Barre has revealed plans to open 15 studios across New York’s tri-state over the next three years, backed by Boston-based private investment firm Palladin Consumer Retail Partners.

The partnership will see Palladin acquire 28 Pure Barre studios in total, including 13 of Pure Barre’s existing studios in the region. 

“As the first partnership of this kind outside of multi-unit franchisees, this new effort with Palladin is an important step for Pure Barre,” explained Sarah Luna, president at Pure Barre. 

“As Pure Barre expands, the partnership solidifies our position in the tri-state market as the barre category’s leading franchise. It will bring more career opportunities to the region, create an even larger footprint of the Pure Barre brand experience for consumers, as well as pave the way for future partnerships of this nature and scale,” she added.

Founded in 2001 by dancer, choreographer and fitness guru Carrie Rezabek Dorr, Pure Barre has grown into the largest barre franchise in North America, with more than 550 studios throughout the US and Canada. Having steadily gained in popularity since launching its franchise opportunity in 2009, the brand now services over 550,000 clients. 

Read More: Pure Barre Set For Global Expansion

Since acquiring Pure Barre in October 2018, Xponential Fitness, which houses a growing portfolio of fitness brands including Club Pilates, CycleBar, AKT and Row House, has been making great strides to propel the brand into a nationwide chain — now alongside Palladin, its vision is gathering speed.

According to Anthony Geisler, CEO of Xponential Fitness, the partnership will enable Pure Barre to grow its presence considerably over the next few years, whilst boosting Xponential’s stronghold on the boutique fitness industry, which spans across multiple verticals, from Pilates to yoga, and running.

The curator of leading fitness brands in the boutique sector is also busy growing dance-based boutique studio operator AKT from 50 to 500 sites, as well as bringing more than 50 Xponential Fitness studios to Saudi Arabia over the next three years.

The female-only Xponential Fitness studios will serve the growing population of women seeking fitness options in the wake of the country’s recent reforms.

“This is an ambitious and unprecedented fitness project for the Middle East,” revealed John Kersh, Chief International Development Officer for Xponential Fitness. 

“The Saudi Arabian fitness market is poised for significant growth in the coming years, and we are excited for Xponential Fitness and our brands to play an influential role in its development.”  

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