North American fitness brand Pure Barre, has announced global expansion plans, with the opening of its first international locations opening in Canada.
Launched in 2001, the business, which operates under a franchise model, has enjoyed phenomenal growth thanks to the popularity of its high-intensity, ballet-inspired workouts, which can be found in over 300 locations across the US.
Currently standing at the forefront of the boutique fitness industry, with three times the presence of any other barre concept in the continent, Pure Barre’s founder, Carrie Rezabek Dorr, has built a wildly successful business with a strong brand identity and community at its core. But it’s the product: a highly effective full-body workout that has international fans demanding local access.
Hoping to mirror the solid expert infrastructure their US studios are known for, and cautious to find the right franchisee partners to carry the brand extension, Sloan Evans, Chief Executive Officer said:
“We have a fantastic team of studio owners on board that we’re confident will translate our experience in Toronto with great success. Pure Barre’s expansion into Canada is an incredible milestone and we’re looking forward to making our unique technique and community an international way of life.”
The brand’s strategic decision to expand internationally comes just months after private equity firm Catterton became majority stakeholders in the company. Catterton, who already own stakes in CorePower Yoga and Flywheel Sports have also invested in Sweaty Betty and Peloton recently, making them one of the most active investors within the fitness industry.
Since Catterton’s first investment in 2012, Pure Barre, which charges $20 per class or $225 for monthly unlimited access to classes, has increased its US presence from 100 to 300 studios. The private equity firm then acquired a majority stake in the company earlier this year, with the intention of funding international expansion.
Commenting on whether the brand will look to expand into UK territory: “They are the leading barre studio and expanding at a very rapid pace, so you never know in the future,” a spokesperson for Pure Barre told Welltodo.