MIAMI, United states — Spafinder Wellness has launched a new mobile platform, The Wellness App, giving users the ability to find, book and pay for over 25,000 wellness services at the click of a button.
Merging the fragmented landscape of wellness providers from the company’s extensive network of clients, including yoga and Pilates studios, fitness clubs, spas, salons and wellness travel destinations, the platform provides consumers with a unified, seamless experience under one umbrella.
“The app bridges the many gaps that have made wellness offerings diffuse and inconsistent,” said Pete Ellis, chairman and CEO of Spafinder Wellness.
“We believe finding ways to feel good and stay healthy should be easy and rewarded. With The Wellness App, Spafinder Wellness gives users a simple way to keep wellness funds handy and find, book and pay for services they choose,” he added.
Millions of individuals already use Spafinder Wellness for healthy gifting, alongside hundreds of companies, such as Maritz, Humana and American Express, who use it as a premier wellness reward or incentive scheme encouraging healthy activities.
The Spafinder Wellness 365 brand is also known for its widely-distributed gift cards, which are available at 7,000 retailers in the UK — including WH Smith’s, Boots, Tesco and Sainsbury’s. Consumers can redeem the gift cards and vouchers at over 1,000 spas, salons, fitness, yoga and Pilates studios in the UK, and over 25,000 locations around the world.
The new Wellness App, builds on the brand’s current giftcard model by giving users access to advanced technology. The result is a single solution offering a seamless experience across providers, allowing for payment processing to locations compatible with the app, even those that have uncommon point-of-sale or booking systems.
Featuring well-known wellness providers, including brands such as Bliss, Equinox, Mandarin Oriental, and Elemis, consumers with Spafinder Wellness cards will be able to download them to the app and use them to purchase from providers in the Spafinder Wellness Network.
Simplifying the Spafinder process and providing users with real-time booking options as well as location-based, real-time promotions and special offers, the new app is one of a growing number of wellness apps allowing consumers to buy a variety of goods and services from trusted vendors on-demand.
Spafinder themselves highlighted the meteoric growth of such apps, as featured in their 2016 Trends Report. Driven by innovations in technology as well as consumer demand, the lengthy piece highlighted their convenience and immediacy for consumers, the low-overheads associated with building and running them, and the chance for therapists and practitioners to enjoy greater flexibility while retaining a higher percentage of their service costs than they would at a spa or salon.
However, when it comes to Spafinder, it seems one particular aspect of the app was the main impetus behind its creation.
“More choice means more engagement,” Christi Schaufler, Vice President of Corporate Sales at Spafinder told Incentive Magazine. “The goals are still fitness and wellness, but users get to decide how they want to do that, whether it’s a wellness class, a massage to reduce stress levels or maybe kickboxing lessons.”