There’s nothing like a change of season to put a spring in your step, and whilst the temperature may still be on the lower side, the sun is out and so are our capris. It’s ankle tanning time.
Here’s a roundup of some of our current fitness fashion favourites – from London/LA swimwear brand Varley’s debut activewear collection, to a yoga brand that supports the forests of Central America. In the words of Michael Buble, it’s a new season and it’s all about feeling good.
Lara Mead, one half of Varley’s husband and wife design team, shared her excitement with welltodo London late last year, about plans to evolve the contemporary lifestyle brand – and the result is worthy of such jittering! Varley, previously known for its LA inspired swimwear, has expanded into the blossoming world of fitness fashion. Now designed in LA, but crafted in London, the brand’s very first collection has wowed both markets with its contrast of European style and Californian attitude.
London’s Yoga babe, Shona Vertue, is the face of Varley’s ‘Sunset Dreaming’ collection – available: www.varleylondon.com
Air Food Water Gym
Jake Warren, the young British entrepreneur behind Air Food Water Gym, is bringing Muscle Beach back from the 80’s with his collection of California inspired workout wear.
AFWG is ethically sourced clothing, designed for comfort – and ideal for both in and outside the gym.
The East London outfit have partnered with clean water charity Drop4Drop, during London Health Week, donating a portion of sales to help provide clean drinking water for those in need.
This emerging US brand, stocked in Urban Outfitters, has a cool surf and adventure vibe that will make you long for warm coastal landscapes. Edgy boho prints and uniquely designed crop tops characterise the latest collection – which is also available online. Channel your inner sun goddess.
Catalyst Active Wear
We’ve been doting on London activewear brand, Catalyst, since their launch late last year. With leggings that hug your bum, in range of beautifully vibrant colours, Catalyst go above and beyond when it comes to technical detailing and functionality.
The brand is also all about ‘being a catalyst,’ partnering with the World Land Trust and donating funds for saving the forests of Ecuador and Mexico. So you can feel twice as good about your purchase and be part of a powerful movement beyond your yoga mat.
Kristina Carman (AKA Tiny) and business partner Erin Fischer (AKA Fish) teamed up to create this gorgeous yoga and lifestyle collection. The pair, both qualified Yoga Instructors, saw an opportunity to express their combined love for fashion, movement, yoga and healing arts by launching a clothing brand which embodied it all.
Tiny Fish focus on eclectic prints in metallic fabrics and their leggings are versatile enough to wear both on and off the mat.
Founded in 2011 by Katy Biddulph, Striders Edge are renowned for high quality fabrics and technical designs. The luxury women’s activewear brand are celebrating Spring with beautiful deep ocean hues and sky blues. Rosie Fortescue is jumping on the jaguar prints, Instagramming her new season leggings from the London-based designer.
Another hot new favourite in the London fitness fashion scene, this emerging brand officially launched in October last year out of Shadi’s frustration with boring, uninspiring fitness clothing.
Shadi sources ethical fabrics selected for functionality and style – and has designed her collection for women of all sizes.
Despite not yet releasing a second collection, Shadi has been seen on the likes of Amanda Byram and Lorraine Pascale, and is definitely one to watch.