LONDON, United Kingdom — Pioneering wellness company Technogym has unveiled a brand new digital platform and smart bike, to leverage the growing demand for at-home fitness solutions.
Technogym Live, which enables consumers to stream fitness classes from top fitness trainers, as well as boutique operators such as 1Rebel and Rumble, at home, work, the gym or hotels, via smart bikes, rowers and treadmills, taps into the rapidly expanding at-home fitness market and showcases the company’s ability to continue evolving alongside the fitness industry.
‘Technogym bike’, the first product to be integrated into the platform, designed to offer the same feeling as road cycling, accurate data tracking and a smooth and safe movement, is available to purchase now. Further products offering additional training experiences such as running, bootcamp style workouts, rowing and boxing are expected to launch at a later date.
“In the last 35 years innovation has always represented Technogym’s priority for the industry’s growth: to create unique and irresistible experiences for end users and to guarantee value for operators,” commented Nerio Alessandri, Technogym’s Founder and CEO.
“The Technogym digital ecosystem is connecting millions of people all over the world. On one hand, it offers the possibility for operators to evolve their business model and on the other hand, the possibility for end users to live unique experiences based on their different passions,” he added.
According to Technogym, the platform, which allows fitness operators to stream their own training content and classes to members at home via Technogym’s connected equipment, taps into a digital revolution that’s transforming the fitness industry.
Much like competitors including Peloton, Flywheel and Mirror, the concept offers consumers a convenient, flexible and accessible way to experience the boutique fitness model from the comfort of their own homes. For Peloton, in particular, the strategy has seen the brand sell over 400,000 of its bikes, and secure more than $994 million in funding, prompting a number of other startups to enter the space.
In fact, a recent report by analytics firm Second Measure, suggests that Peloton has started to eclipse boutique cycling trailblazers SoulCycle when it comes to customer acquisition, highlighting the potential impact the at-home fitness category could have on the industry moving forward. Technogym, it seems, isn’t risking being left behind.
Read More: Report Suggests At-Home Cycling Giant Peloton Now Has More Customers Than SoulCycle
Having already caught the eye of several fitness operators including 1Rebel in London, Rumble in New York and Virgin Active Revolution in Milan, Technogym plans on adding more iconic fitness partners to the live platform over the coming months, in order to grow its ecosystem.
The company, which started in the B2B market, currently has approximately 80k fitness clubs and studios using its equipment, with 45 million people engaging with the brand every day. “Our strategy now is to leverage our critical mass in terms of B2C,” Alessandri told Bloomberg.
By using the Technogym Live platform to engage those consumers directly, the industry veteran believes Technogym can grow its presence across new markets globally.