LONDON, United Kingdom — Boutique fitness operator Ten Health and Fitness is gearing up for the opening of its tenth studio in London, just over ten years since it first launched in the capital.
The move follows nearly a year of studio closures due to restrictions associated with the Coronavirus pandemic. However, according to the brand, it is now looking forward to opening the doors to new and old studios and welcoming back customers with renewed energy.
Its newest studio, located in Notting Hill will see it returning to its roots by providing locals with Dynamic Reformer Pilates, PT, physiotherapy, massage and its clinical rehabilitation which bridges the gap between the fitness and medical sector.
“It’s both exciting and appropriate that we’re closing the circle — opening Ten’s 10th Studio in the same area where we opened our first,” commented Founder Joanne Mathews.
“To be opening a second Studio in the Notting Hill area represents a real milestone in Ten’s history — especially after everything the industry, and the public, have gone through this year. We’re so pleased that we have not just been able to operate and continue to provide our services to our clients throughout the past year, but we’ve also been able to continue our plans to grow and provide more of our award-winning health and fitness services than ever before,” she added.
The studio, which will occupy a 3,700 sq. ft space split across two floors, will offer Ten’s full suite of services, including Dynamic Reformer Pilates classes, personal training sessions, massage therapies and tailored physiotherapy treatments. These will sit alongside its clinical exercise rehab specialists (for clients with life-altering conditions like cancer, heart disease, menopause, long Covid and diabetes) — all acting as part of a uniquely integrated circle of care with clinicians and trainers working collaboratively, under one roof.
Unlike the typical fitness industry model, at Ten trainers and therapists work collaboratively, sharing expertise, insights and client information through every stage of a client’s physical wellbeing — including exercise, prehab, injury management, treatment and rehab. This allows Ten to provide clients with a seamless progression from one stage to another and to adapt a clients’ programme to maximise their effectiveness, whether that’s to help speed recovery from injury or help them achieve their goals faster.
And, the Notting Hill studio is just the beginning. Over the next few years, the brand has its sights set on even further expansion. Backed by a £4 million growth capital investment from Foresight Group, it plans on rolling the brand out to additional locations across Greater London.
Having originally planned to double the size of its business within three years of the funding round in 2019, its goal is now likely to take a little longer to come to fruition, but by getting the ball rolling again it is one step closer to reaching its goal of becoming the market leader in wellness within the boutique health and fitness sector.