When it comes to functional and fashionable womens’ activewear, who better to provide a solution than women themselves? That was the thinking behind sportswear brand, Lexie, which was born from the frustration of St Martins fashion graduate Lily Rice, struggling to find the type of kit she really wanted to wear.
“Not pink or pastel,” Lily says. “And a note to the boys in charge, this isn’t a shrunk down version of your kit either.”
“Lexie is definitely a feminist brand,” Lily explained when welltodo London caught up with her about her most recent collection. “We are a pretty girl powered operation. I was fed up of men telling me what I wanted to wear [and became]passionate about creating a brand designed by women for women.”
Alongside this “by women for women” tagline, Lily is also proud that Lexie is entirely made in Britain. Her consistency across the board, keeping the brand in line with her beliefs, is inspiring. Lily sums it up perfectly, saying “if I’m going to wake up every morning and create something, it has to be a project I fully and wholeheartedly believe in.”
“When we first launched, we manufactured abroad [but]after a lot of work we found an amazing factory [in Britain]who have improved our quality a trillion times over. When the Pakistan factory collapse occurred I think it woke a lot of people up and it’s definitely a factor our consumers care about.”
We aren’t the only ones getting excited about Lexie. The beautiful pieces have been picked up by Vogue and Drapers and when Lily featured on the BBC’s Be Your Own Boss she won investment from a backer of Innocent Smoothies. Lexie has also been shortlisted for a WGSN Global Fashion Award. This lady is one to watch!
When asked about the future of London’s wellness culture, Lily said “it is such an amazing city and we constantly find inspiration in the people, architecture and scene. There are loads of epic health opportunities out there!”
Find Lexie stockists online.