The Business of Wellness with Afton Vechery, Co-Founder, Modern Fertility


The Business of Wellness is back. 

Due to COVID-19, we recorded Series 3 of The Business of Podcast from the comfort of our homes. Our guests dialed in from across the world to share their stories of starting-up, growth, hiring, deal-making, and much more.

Our first episode is with the incredible Afton Vechery, who combined her love of science and entrepreneurship to launch, Modern Fertility.

Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

You can listen to The Business of Wellness podcast below, or on popular platforms including:

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Series 3. Episode 1:
Let’s talk about the business of wellness…

Afton Co-founded Modern Fertility in 2017 to spark a more open discussion around the challenges and uncertainty associated with fertility. After discovering a love for science and entrepreneurship at school, Afton went on to work for a healthcare-focused private equity company before heading up the consumer tools division at DNA genetic testing brand, 23andMe.

In this episode, we explore the brand’s vision to bring fertility to mainstream wellness, the challenges faced as a disrupter, and the trends influencing the conversation; people choosing to have children later in life, personalised data and inclusivity. We’ll hear how Afton became an expert on the subject of fertility, the brand’s empowering message to females, and how Afton and her co-founder Carly, have been laser-focused from the get-go. 

Raising $22 million to date, Modern Fertility is focused on education and empowerment. They produce clinically neutral resources and have ambitions to build out a better predictor of fertility.

Thank you to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird
Modern accountancy firm dedicated to saving you money, GrowFactor
Software booking experts, MINDBODY

Liked this podcast? Want to hear the story of your favourite Founder? Send your suggestions to [email protected].

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