The Business of Wellness with Alec Mills, Co-Founder of DAME

Series 6, episode 7 with Alec Mills, Co-Founder of sustainable personal care brand DAME.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

Series 6. Episode 7:
Let’s talk about the business of wellness…

My guest today is Alec Mills, the Co-Founder of DAME, a sustainable personal care brand which found fame by launching the world’s first reusable tampon applicator. Along with his business partner, Celia Pool, Alec reflects on the journey the duo have been on from idea to scaling up – and the various iterations, mistakes, and challenges overcome along the way.

In this episode, we’re talking about how startups in the wellness space are challenging convention AND big business, to do things differently, and to shape a future that is more consumer-friendly, more conscious and for Alec, paves the way to a more sustainable market for period-care for his own daughters too. The conversation is full of practical insights on how to get PR traction with little to no budget, why innovation matters, and how to be truly disruptive.

Thank you to our sponsors:

– The go-to legal firm supporting the wellness industry Bird & Bird
– The software booking experts serving gyms, spas and salons worldwide, Mindbody

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