Our guest on The Business of Wellness podcast this week is Alexia Brue, Co-Founder of Well+Good, a lifestyle publication devoted to the health and wellness industry.
Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.
Find out what it really takes to grow and succeed in the global wellness industry?
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Series 3. Episode 2:
Let’s talk about the business of wellness…
Alexia Brue is the Co-Founder and CEO of Well+Good, a lifestyle publication devoted to the health and wellness industry. Launched in 2009, Alexia and her Co-Founder Melisse Gelula, have grown the Well+Good audience to 12 million visitors per month and diversified their product offering to include unforgettable retreats, a highly-rated cookbook and on-demand video. In 2018, Well+Good was acquired by Leaf Group for $10 million.
In this episode, Alexia shares how Well+Good got started, what self-funding taught them about discipline, and why experiential marketing is part of the online publication’s DNA. We also discuss the journey leading up to the sale of Well+Good, the consolidation of the industry, and how big media players like Google and Facebook have made it difficult for small publishers.
Recorded during the COVID-19 pandemic, Alexia believes that there will forevermore be an increased awareness around health and that the telemedicine and digital fitness trends will continue to see accelerated growth.