June 15, 2020

The Business of Wellness with Benjamin Witte, Founder, Recess

On this week’s episode of The Business of Wellness we’re in conversation with Benjamin Witte, Founder of sparkling CBD and adaptogen infused beverage brand, Recess.

Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

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Series 3. Episode 3:
Let’s talk about the business of wellness…

Benjamin Witte is the Founder & CEO of Recess, a lifestyle brand creating products and experiences designed to help people feel balanced, centered, and inspired so that they can be their most productive and creative selves. Best known for its sparkling CBD and adaptogen infused beverage, Recess is contributing to the growth of the CBD market – forecasted to be worth $16 billion by 2025 in the US alone!

In this episode, Benjamin shares Recess’ strategy to launch, delivering the brand 40 times it’s projected sales in the first month, why Benjamin describes CBD as ‘the caffeine of the 21st century’ and how this experiential brand plans to win the emerging CBD beverage category. We also dive into some of the regulatory issues around CBD that have impacted both investment, and growth opportunities.

At the time of recording, Recess is preparing to launch an apparel line, new flavours, a subscription service, and a wholesaler platform. 

Thank you to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird
Modern accountancy firm dedicated to saving you money, GrowFactor
Software booking experts, Mindbody

Liked this podcast? Want to hear the story of your favourite Founder? Send your suggestions to sinead@welltodoglobal.com.