The Business of Wellness with Dominika Minarovic and Elsie Rutterford, Co-Founders, BYBI


Joining us on the show this week is the incredible duo behind natural beauty brand, BYBI.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

Series 4. Episode 8:
Let’s talk about the business of wellness…

My guests today are Dominika Minarovic and Elsie Rutterford the Co-Founders of BYBI, a natural beauty brand with a conscience. Launched off the back of a very successful DIY clean beauty blog, Clean Beauty Insiders, BYBI is a product-based business that challenges the status quo of the beauty sector. 

In this episode, Dominika and Elsie share with us the actions they took to scale their beauty blog to a multi-million-pound product-based brand. We hear about the real barriers female founders face when they pitch for institutional investment, and why these ladies feel a personal responsibility to offset dangerous carbon emissions and make BYBI carbon neutral by the end of the year (2020).

It’s been a hell of an exciting journey for Dominika and Elsie, and with plans to move into the US market next year (2021), we can expect to hear a whole lot more from them.

Thank you to our sponsors:
– Beyond
the leading branding and creative agency for wellness brands, specialising in areas of food & drink, health & lifestyle, sports & technology.
– The go-to legal firm supporting the wellness industry Bird & Bird
– Modern accountancy firm dedicated to saving you money, GrowFactor
– The software booking experts serving gyms, spas and salons worldwide, Mindbody

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