The Business of Wellness with Craig Elbert, Co-Founder, Care/of

Our guest on The Business of Wellness podcast this week is Craig Elbert, Co-Founder and CEO of Care/of, a personalised direct to consumer supplement and vitamin brand.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

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Series 3. Episode 8:
Let’s talk about the business of wellness…

My guest today is Craig Elbert who is the Co-Founder and CEO of Care/of, a personalised direct to consumer supplement and vitamin brand that helps people build healthy habits. With $12 million in funding under their belts, Craig and his Co-Founder Akash are now on a mission to solve real consumer problems in the category. 

In this episode, we talk about finding a Co-Founder that compliments your skillset and what to do when you don’t agree on the best launch strategy – create a bootstrapped MVP and iterate, launch the perfect brand with some noise, or… do both?! We also dive into the world of operating a DTC brand, the importance of aesthetics and design, and the impact of COVID-19 on the business, and the wider vitamin and supplement category.

Thank you to our sponsors:
– The go-to legal firm supporting the wellness industry Bird & Bird
– Modern accountancy firm dedicated to saving you money, GrowFactor
– Software booking experts, Mindbody

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