The Business of Wellness with Debra Strougo Frohlich, Co-Founder, Row House


In this episode of The Business of Wellness we’re speaking to the Co-Founder of boutique studio, Row House

Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

We’re asking the big question: what does it really take to grow and succeed in the global wellness industry?

This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.

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Series 2. Episode 5:
Let’s talk about the business of wellness…

Debra Strougo Frohlich launched boutique studio, Row House in 2014 with her husband Eric. Their intention from the outset was to take the concept to the masses and using a franchise model led by Xponential Fitness, there are now almost 100 Row House studios in operation and 300 studios committed to. 

In this episode, we talk about Debra’s hobby job as a fitness instructor and how along with her experience in digital analytics, content and tourism, she combined her skills and passion to create a remarkable business. We also discuss the importance of understanding your consumer, disrupting the market, making tough decisions and the benefits of bootstrapping early on. 

Debra’s biggest piece of advice, ‘see the lesson in every single thing that happens, take note of that lesson and keep moving’.

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

Thank you to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird
Modern accountancy firm dedicated to saving you money, GrowFactor
Software booking experts, MINDBODY

Liked this podcast? Want to hear the story of your favourite Founder? Send your suggestions to [email protected].

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