On the podcast this week we’re joined by Huib van Bockel, the Founder of plant-based energy drink, TENZING.
Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.
Find out what it really takes to grow and succeed in the global wellness industry?
Series 5. Episode 3:
Let’s talk about the business of wellness…
My guest today is Huib van Bockel, ex Marketing Director at Red Bull and Founder of 100% plant-based energy drink, TENZING. Since launching in 2016 TENZING has been recognised as the fastest-growing energy drink in the UK for three years running, grown 300% year on year, and as of July 2020 – following a savvy advertising campaign with Channel 4 – increased national brand awareness from 8% to 25%.
In this episode, Huib shares the truth about starting a bootstrapped business, advice about getting product to market quickly, and five fundamental principles for raising investment. We also talk about TENZING’s environmental ambition to become carbon neutral and how they’re also supporting their subscribers to do the same.
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