The Business of Wellness with Ian Mullane, Founder, Keepme

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Season 5, episode 7 with Ian Mullane, Founder of Keepme, the AI-based CRM company helping health and fitness businesses retain more customers.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

Series 5. Episode 7:
Let’s talk about the business of wellness…

My guest today is Ian Mullane, Founder, and CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. With a passion for analytics and a career that spans 20 years in predictive trading and risk models, Ian built Keepme with the intention of solving a problem experienced in fitness studios all around the world. 

In this episode, we learn more about Ian’s passion for data and insights, how a charity boxing match sparked his curiosity into wellness, and how this came together in the form of a business. We also hear how Ian is still to this day iterating the Keepme business model, the importance of staying connected with your customers, and why this business is only a success if their customers are a sucess. 

If you haven’t already, get your complimentary copy of Ian’s recently published white paper, The Fitness Future: Rules of Engagement.

Thank you to our sponsors:
– The go-to legal firm supporting the wellness industry Bird & Bird
– The software booking experts serving gyms, spas and salons worldwide, Mindbody

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