Season 2 of The Business of Wellness continues with the Co-Founder of mindbodygreen.
Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.
We’re asking the big question: what does it really take to grow and succeed in the global wellness industry?
This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.
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Series 2. Episode 3:
Let’s talk about the business of wellness…
Jason Wachob is the Co-Founder and Co-CEO of mindbodygreen, a lifestyle media brand with more than 10 million monthly visitors seeking daily inspiration on how to live their best life mentally, physically, spiritually, emotionally and environmentally.
More than 10 years ago Jason quit his job on Wall Street to explore start-up life. Battling with his own personal health challenges Jason found himself practicing yoga as an alternative therapy to back surgery and exploring the deep connection of sleep, stress, nutrition and the environment on wellbeing.
In this episode, we’re talking about the power of digital media. We hear about Jason’s career journey; from finance to organic cookie company, to eventually finding his passion and starting mindbodygreen. We discuss the role of the dot-com boom, how mindbodygreen expanded into online courses and events, and why being financially responsible as an entrepreneur is critical to business success.
What’s next for the brand? mindbodygreen has (as of December 2019) entered the $3.89 billion global beauty supplements market. Partnering with at-home-testing brand Thorne, they’ve launched their first of five supplement products! Read more about it here.
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