In this episode of The Business of Wellness we’re speaking to Co-Founder and CMO of the cult Australian beauty brand, Frank Body.
Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.
We’re asking the big question: what does it really take to grow and succeed in the global wellness industry?
This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.
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Series 2. Episode 6:
Let’s talk about the business of wellness…
Jess Hatzis is the Co-Founder of cult Australian beauty brand, Frank Body. A business that rode a tidal wave of social media success with its cheeky brand personality.
Born out of a frustration with how corporate brands were speaking to consumers, Jess and a group of four friends launched Frank Body as a dot com in July 2013. Now seven years on, Frank Body expects to sell its 10 millionth product, with one product being bought on average every minute. Best known for its original coffee scrub, Frank is now sold in more than 150 countries, globally.
In this episode, Jess talks about the importance of Frank Body’s tone of voice, moving past the label of being an ‘Instagram brand’, and why taking on investment gave the business new levels of accountability.