The Business of Wellness with Kristel de Groot and Michael Kuech, Co-Founders, Your Super

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Series 6, episode 4 with Kristel de Groot and Michael Kuech, the Co-Founders of superfood mix brand, Your Super.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

Series 6. Episode 4:
Let’s talk about the business of wellness…

Michael Kuech and Kristel de Groot are the Co-Founders of Your Super, and in what has been an action-packed 6 year entrepreneurial journey, they now sell their plant-based superfood mixes in more than 60 countries around the world. Inspired by Michael’s personal battle with cancer, Your Super was launched to help people reduce their risk of chronic illness and live a healthier life. 

In this episode, Michael and Kristel share their journey of a bootstrapped start-up, why a ‘what’s the worst that could happen’ attitude allowed them to dream big and get started, and how spontaneity has allowed them to grow at their own pace. We also hear some incredible tips on launching a product-based health brand, hiring great people, and why they wish they hired a leadership team sooner.

Thank you to our sponsors:

– The go-to legal firm supporting the wellness industry Bird & Bird
– The software booking experts serving gyms, spas and salons worldwide, Mindbody

You can listen to The Business of Wellness podcast above, or on popular platforms including:

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