The Business of Wellness with Morten Toft Bech, Founder, Meatless Farm


This week on The Business of Wellness podcast we’re joined by plant-based pioneer, Morten Toft Bech, Founder of Meatless Farm.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

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Series 4. Episode 5:
Let’s talk about the business of wellness…

My guest today is Morten Toft Bech, the Founder of plant-based pioneer Meatless Farm. Launched in 2016 after struggling to find healthy and tasty plant-based options for his family, Morten began his own 12 month R&D project into developing a delicious meat alternative that wasn’t only good for his health, but also good for the planet.

In this episode, Morten talks us through building a plant-based food business with no experience in the F&B category, the opportunities that come from being one of the first to launch (in the European market), and his perspective on category innovation. We also dive into the fundraising journey of Meatless Farm, and how getting disciplined with your finances at the start is crucial to attracting institutional investors, and why you need to build your team alongside your fundraising goals – top tip, investors want to know you have the team around you to deliver!

Thank you to our sponsors:
the leading branding and creative agency for wellness brands, specialising in areas of food & drink, health & lifestyle, sports & technology.
– The go-to legal firm supporting the wellness industry Bird & Bird
– Modern accountancy firm dedicated to saving you money, GrowFactor
The software booking experts serving gyms, spas and salons worldwide Mindbody

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