Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators. In this series, we’re asking the big question: what does it really take to grow and succeed in the global wellness industry?
This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.
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Founded in the UK’s South West, Myles Hopper is the Co-Founder of Mindful Chef, the UK’s favourite recipe box (as voted on Trustpilot). With turnover expected to reach £20 million by the end of 2019, the brand has a loyal customer-base including pro tennis star Sir Andy Murray, and Olympic gold winner Victoria Pendleton CBE – both investors in the business.
In this episode, Myles shares that ‘eureka moment’ when the business idea was formed, the art of negotiating with suppliers, and how to execute a successful crowdfunding campaign. We also dive into the idea of competition as an opportunity, taking a closer look at the industry leaders and how they are expanding the category and driving consumer appetite.