Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators. In this series, we’re asking the big question: what does it really take to grow and succeed in the global wellness industry?
This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.
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Created out of a love of peanut butter on toast after a long run, Pip Murray founded Pip & Nut with the aim to offer a natural alternative to a stagnant nut butter market. As the sole founder of the UK’s fastest-growing nut butter brand Pip was recently awarded Natwest’s Entrepreneur of the Year 2019.
In January 2020 Pip & Nut will celebrate their 5th birthday. A poignant moment in the life cycle of the business, Pip has always had at the back of her mind: ‘1 in 3 businesses fail within their first 5 years’. A landmark year for the brand, Pip still continues to raise the standards when it comes to the business. A recent B Corp certification, a significant increase in headcount, and expansion of the product line have all supported the growth of this incredible business.
In this episode Pip shares the journey of Pip & Nut; from her kitchen table to the supermarket. She discusses frankly the importance of finding a mentor (Giles Brooks, CEO of Vita Coco is hers), the challenges of expanding your product range too quickly and why trusting your instincts is vital when building a brand.