In this episode of The Business of Wellness we’re interviewing the creator of the Suspension Trainer™ and Founder of TRX.
Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.
We’re asking the big question: what does it really take to grow and succeed in the global wellness industry?
This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.
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Series 2. Episode 4:
Let’s talk about the business of wellness…
Randy Hetrick is the creator of one of the fitness industry’s most prolific pieces of equipment, the Suspension Trainer™. A former Navy SEAL, Randy founded TRX in 2004 and has built it into one of the world’s leading training brands.
In this episode, Randy shares the story of how he turned an invention of necessity into a world-class business delivering value to a broad range of consumers from elite athletes to total beginners. We hear how Randy was initially flattered by copycat products until it threatened all that he had worked so hard for. Always an optimist, Randy’s philosophy, ‘if you get knocked down 10 times, get back up 11’, which is why Entrepreneur Magazine listed him as one of the ‘50 Most Daring Entrepreneurs’.
What can we expect next from TRX? An increase in direct to consumer business, and an inspirational book from the Suspension Trainer’s™ inventor and Founder, Randy Hetrick.
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