The Business of Wellness with Samuel Dennigan, Founder, Strong Roots

Joining The Business of Wellness podcast this week is Samuel Dennigan, the Founder & CEO of Strong Roots, a frozen plant-based food brand encouraging people to cook healthy meals at home.

Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.

Find out what it really takes to grow and succeed in the global wellness industry?

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Series 4. Episode 3:
Let’s talk about the business of wellness…

Samuel Dennigan is the Founder & CEO of Strong Roots, a frozen plant-based food brand encouraging people to cook healthy meals at home. Launched in Ireland in 2015, the brand has expanded across the world listing their sweet potato fries, kale-and-quinoa burgers, and other innovative products, with key retailers like Walmart and Whole Foods.

In this episode, Sam shares the reality of accelerator programmes, the keys to leading a team through rapid growth, and why he bootstrapped the business using savings and bank loans for the first 4 years.   

Thank you to our sponsors:
Feel-Good Brands is the leading business community for purpose-driven brands. If you’re responsible for building and managing a wellness brand, join the community and get connected.

– The go-to legal firm supporting the wellness industry Bird & Bird
– Modern accountancy firm dedicated to saving you money, GrowFactor
The software booking experts serving gyms, spas and salons worldwide Mindbody

Liked this podcast? Want to hear the story of your favourite Founder? Send your suggestions to sinead@welltodoglobal.com.