Season 5, episode 9 with Shai Eisenman, Founder & CEO of affordable, DTC skincare brand, Bubble.
Presented by Welltodo, your host, Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators.
Find out what it really takes to grow and succeed in the global wellness industry?
Series 5. Episode 9:
Let’s talk about the business of wellness…
My guest today is Shai Eisenman, Founder and CEO of affordable skincare brand, Bubble. Launched in 2019, with the support of an impressive advisory board including Alexia Brue, Co-Founder of Well+Good, and Alexandra Wilkis Wilson, Founder of Glamsquad and Gilt, it’s no wonder Bubble has become a favourite amongst thousands of teenagers.
In this episode, Shai shares her journey to launching the DTC skincare brand at just 29 years old, why you shouldn’t assume you know a market before doing your research, and why this brand has taken to hiring teens to support the brands marketing efforts. We also talk about the rise of Tik Tok and the strategy behind Bubble’s influencer marketing campaign.
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