The Business of Wellness with Tania Boler, Co-Founder, Elvie

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Presented by Welltodo, host Lauren Armes will take you into the minds of the wellness industry’s most successful brand owners, industry leaders and innovators. In this series, we’re asking the big question: what does it really take to grow and succeed in the global wellness industry?

This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.

You can listen to The Business of Wellness podcast on popular platforms including Apple Podcasts, Spotify and Libsyn. Please subscribe, rate, review and share!!!

EPISODE 3:
Tania Boler is the Co-Founder of the largest ever funded ($42 million!) fem-tech business, Elvie.
With two successful products; Elvie Trainer (a pelvic floor trainer with real-time biofeedback), and Elvie Pump (the world’s first silent breast pump), the brand has reinvented out of date products and in doing so, changed the way women live their life after child-birth.

Built with the intention to break down taboo’s around women’s healthcare, campaigns such as #LetFannyFly and #FreeTheFeed, have opened up conversations around bladder incontinence, and breastfeeding and pumping in public.

In this episode, we talk about the ‘spectrum of wellness’; negative, preventive and improvement, how women have been short-changed when it comes to tech, and how Angel investors opened up the doors for Elvie. What’s next for Elvie? A whole lot more R&D, offices in Asia and North America, and 6 new products!

Thank you to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird
Software booking experts, MINDBODY
Creative agency for all your wellness business needs, Skipper & Skipper

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