The Kickstarter Campaign To Launch East London Juice Co. In BOXPARK

It’s the artisans and small businesses in this city, creating unique and nourishing elixirs, that reignite our passion for healthy living and inspire a cleaner urban lifestyle – which is why supporting Entrepreneurs in this space is such a vital part of the welltodo philosophy.

East London Juice Co. are almost there, with £7,067 of their required £7,500 funds pledged in a brand new Kickstarter crowd funding campaign – required to realise the dream of opening their very own wellness space in BOXPARK. The money, they say, will go towards purchasing expensive cold press juicing equipment and stock of organic, fair-trade fruit and vegetables for a new range of innovative cold-pressed juices.

They also plan to kit out their pop-up, which will launch this Spring in Shoreditch on a year and half lease, with reclaimed materials.

“It’s a no-diet, anti-cleanse zone,” say the team – who are passionate about a realistic and sustainable approach to wellness and are offering backers great packages that include juice packs, digital recipe downloads, gratitude and hugs.

Expect to see East London Juice Co. offering more than just juice and stripping back the corporate model, reframing it in what they describe as a social business. Supporting healthy bodies, healthy spirits, minds, friendships and communities are all high on the agenda – and the space, come Spring, should be bursting with performances, engaging speakers and debates.

If you love the sound of this as much as we do – head on over to watch the Kickstarter Campaign and get these guys across the line.

Follow the East London Juice Co. on Twitter and Facebook.