The Welltodo Founder Series Presents: Barrecore, Pollen + Grace & Urban (Formerly Urban Massage)


LONDON, United Kingdom — Join our special guest speakers Niki Rein; Founder of BarreCore, Kristina Komlosiova; Co-Founder of Pollen + Grace and Jack Tang; Co-Founder of Urban (formerly Urban Massage), for the latest instalment of the acclaimed Welltodo Founder Series – on Tuesday, 22nd October, in London.

Having taken a brief hiatus, to make way for the launch of The Business of Wellness Podcast — which also takes listeners under the lid of some of the wellness industry’s most successful brands, including The Nue Co., Fiit, Elvie, F45 and many more in the pipeline — London’s leading wellness industry event is back, with an aim to help you take your idea or business to the next level.


Exploring the various facets of launching and scaling a business in the multi-trillion dollar wellness sector in the UK and internationally, during the event Founder of Welltodo Lauren Armes will host a panel discussion exploring trends and drivers, growth strategies, new markets, customer engagement and how our panelists see the $4.2tn (GWI) industry developing.

Representing three of the fastest-growing wellness sectors: fitness and mind-body (worth $595.4 billion), healthy eating, nutrition and weight loss (worth $702.1 billion), and personal care, beauty and anti-aging (worth $1,083 billion), our panelists are uniquely placed to understand the shifts that are driving growth in their respective fields. With practical insights into how to scale a business within these categories, they’ll share the strategies needed to innovate, grow and succeed in this dynamic marketplace.


When Is It?

Taking place in London on Tuesday 22nd October, this thought-provoking event for innovative brands, startups, influencers and investors in the wellness industry, will be presented in partnership with international law firm Bird & Bird LLP, the leading provider of cloud-based business management software for the wellness industry MINDBODY, and health and wellness agency Skipper & Skipper.

Who Are The Panelists?

The panel will reveal how they got started, what it took to build their brands, how they have scaled their respective businesses, and what opportunities lie within the fast-growing global wellness industry.

Our first panelist Niki Rein founded Barrecore in 2011, following a successful career as a personal trainer and yoga instructor at premium US studios including Tracy Anderson Method in Los Angeles and Vera Fitness in Washington. 

Following an investment of £1.65m in 2016, the business has grown to become one of the largest barre brands in the UK, with 13 studios in prime locations including Chelsea, Mayfair, Notting Hill, Bristol, Alderley Edge and Hale. Its team of over 100 expert instructors, each of whom have undertaken a rigorous 200 hours of training, have helped to propel the brand to success, winning high-profile fans and a growing customer base.

With ambitious expansion plans on the horizon, Rein will share with Founder Series guests her plans to diversify the traditional business model and take Barrecore to the next level.

Joining Rein, entrepreneur Kristina Komlosiova quit a career in events in 2015 to launch healthy food-to-go brand Pollen + Grace alongside co-founder Stephanie Johnson. 

Having scaled from a modest lunch delivery service to a nationwide brand, today the company’s products can be found on the shelves of retailers including Whole Foods, WH Smith and Ocado. Its branded products are also stocked in offices such as Google, HSBC and Deloitte.

Following the completion of a £350,000 crowdfunding campaign on Seedrs earlier this year, the brand is now focused on expanding its team, increasing marketing, investing in new product development and delivering more eco-friendly packaging. Komlosiova’s long-term vision is to make “free-from” natural options readily available to all by encouraging supermarkets to move away from the over-processed, under-nutritious world of prepared food.

Completing our inspiring lineup, Jack Tang, Founder of Urban (formerly Urban Massage) an app on a mission to empower people through wellness, has built a network of more than 2,500 wellness professionals offering at-home massage, physiotherapy, osteopathy and beauty treatments. Since its launch in 2014, the platform has enabled the delivery of 300,000+ treatments generating an economic value of more than £25M.

Currently operating in London, Paris, Birmingham and Manchester, the $14.5 million backed business is now aiming to accelerate its goal of becoming a “one-stop-shop” for on-demand wellness services, with new product categories, such as fitness, already in the pipeline.

Tang, a Forbes 30 under 30 honouree, has also hinted at launching in further cities and countries, as well as adding a digital-only component.


What Are The Networking Opportunities?

Following the 1-hour deep-dive discussion with Rein, Komlosiova and Tang guests will have the opportunity to participate in a 20 minute Q&A session, before mingling with other forward-thinking movers and shakers from the wellness industry.

Sparking a dynamic and unique conversation with successful wellness founders, the Welltodo Founder Series has proven to be an invaluable tool for wellness businesses, no matter their stage of the journey.

Providing industry insights, business strategies, and practical advice drawn from the challenges faced along the entrepreneurial journey, this latest instalment will be no different.

Where Can You Get A Ticket?

For your chance to meet and connect with like-minded entrepreneurs, discover what is driving the wellness industry forward and make your ideas grow, grab your ticket here.

Want to try Urban out for yourself? Welltodo readers have been given an exclusive 30% discount. Just head to and enter the code WELLTODO30, at the checkout.


Comments are closed.